In recent years, along with baking DIY increasingly into millions of households, the rapid development of all kinds of DIY appliances, in both the long tradition of baking appliance brand Emperor, CKH, DF, SKG, loyal, bear and other competition, large appliances brand Midea, Galanz, Haier, nine-yang, Siemens, Panasonic, and other side too, continued strong into the market, escalating competition in the market, but also for consumers more cost-effective products for baking into one thousand million paved a complete industrial chain.
Baking and constantly improve the technological level of professional equipment
With the increasing demand of the people for baked goods, baking machinery market in the country has been a great development. With the integration of the adjustment of the baking industry, the competitive landscape changed greatly baking machinery, from the previous price competition gradually evolved into the development of competition,
Improve the capability of independent innovation will be to enhance the overall quality baking machinery important support. Which strengthen technological innovation, relying on major scientific and technological projects, breakthroughs in core and key technologies become three core.
From the development trend, intelligence is one important trend. Smart technology has been in the baking machine control systems are commonly used, intelligent electronic control devices can effectively stand-alone bakery machinery connected, both to improve production efficiency, but also play a machinery itself has potential. Intelligent technology in computer technology can significantly improve production efficiency, reduce production costs and enhance market competitiveness.
Food Machinery in the promotion of the current application of new technologies include nanotechnology, intelligent technology, membrane separation technology, cold sterilization technology, extrusion technology, including nanotechnology and intelligent technology has a comparative advantage in bakery machinery.
Furthermore, energy conservation is another trend. Saving become industrial development principles and objectives, from the energy point of view, the development of energy-saving baking machinery is the trend, and to subcritical and supercritical parameters of high development, to meet the needs of the food processing industry low-power development direction. Energy conservation, reducing energy consumption is both a corporate social responsibility performance, but also their own development needs. Conservation of resources is to reduce costs and increase profits. Enterprises should identify their dominant position energy conservation, to improve the environment should lead by example.
The role of additives in the baking industry is increasingly important
Additive is an indispensable tool for baking industry, food manufacturers can use it to convert agricultural raw materials security, stability, consistent quality and immediate preparation of bakery products consumption. Food additives in food content is less than 2%, but in improving food color, smell, taste and nutrition structure adjustment, improve food processing conditions, extending shelf life and so have a very important role. Therefore, it occupies an important position in the food industry. We can say that no food additives would be no modern food industry. Food industry in order to meet customer demand for high quality, convenience and diversity of products, offers a wide range of safe, healthy, attractive products, it must rely on food additives. Additives popular exhibition also proved this point.
Additives for multifunctional play an important role in the baking industry. There are already on the market, many types of additives, including preservatives, antioxidants, emulsifiers, stabilizers, thickeners, flavoring agents, sweetening agents, pigments and the like. For example, lecithin in the frozen baked product is used as a catalyst or stabilizer; similar, different acids can act as preservatives and antioxidants. For example, milk and milk products of lactic acid in the baking industry is used to extend shelf life and improve product flavor. This growth will continue in the future, and is expected to produce innovative professional baking additives, to meet the growing health-conscious consumer demands, and it will provide a higher nutritional value.
From the development trend, frozen bakery additives help market will be the next high-growth areas, according to the relevant data to predict: By 2018, the global market will be frozen bakery CAGR of 71%, the global frozen bakery products market value will reach 325 One hundred million U.S. dollars. In the Asia-Pacific region, have been introduced in recent years, frozen bakery products, the Asia-Pacific market is expected to show the fastest growth.
Baking molds huge room for growth
In recent years, as consumers increasingly demanding baked goods, it is necessary to use an auxiliary baking appliance, baking appliance which also made technology more professional, the product safety requirements.
It is understood that the mold material divided mainly glass, ceramic, silicone categories and metals. Copper mold dies there,
Aluminum mold, iron mold, weathering steel and stainless steel mold several. As in recent years, the rapid development of the baking industry to grow, the demand for mold is also growing, more and more companies are aware of how to bake from hardened material, surface treatment, durability and safety aspects of sexual function to the highest standards themselves, make their own produced products more standardized.
In the market, foreign products such as German Kaiser, Japan Pui India, AIU and other brands, there are three domestic energy, ZHANYI other famous brands.
Baking boost China Cold Chain Logistics Development
Our cold chain logistics has been a great development, but the complete independence of cold chain system also does not fully formed, the market is not very high. But solely on the baking industry, it is one of the highest penetration rates of cold chain logistics industry currently. Baking industry has developed rapidly, driven refrigeration equipment selling and supporting the development of cold chain transport enterprises, the development of cold chain logistics for food transport to the consumer until the middle of the hands of the origin of each baked goods to the cold chain supply chain steps in the standard temperature control, the quality of the food is guaranteed, so that consumers enjoy more assured baking dishes.
Bakery chain brands continue to rise
With China's economic development and improve people's income level, more and more consumers began to pursue a delicious, healthy and quick way of eating, which greatly promoted the development of the baking industry in China. In the past few years, the local bakery chain expansion, foreign brands have settled in China to get together.
Paris Baguette main concepts of decoration and top-end French bread, to achieve customer segments in high-end market, the establishment of mechanisms to meet the different preferences of the sale of the crowd. The latest Signature concept store is the value more and more people like handmade trend.
Introduce and improve coffee bread from Malaysia to Rorty princess in Changsha, Hunan, with freshly baked and sold in the form of breaking the traditional bakery business model, and rely on unique toast taste by consumers in the pro-Lai, also created From daily sales 500 toast to toast 2000 daily sales miracle. Brand was born in 2000 Bread Talk Singapore BreadTalk, the main push for Asian tastes sweet soft bread, its open-run features, so that each customer can see through the window baker baking process. BreadTalk to each bread designed a beautiful story. Customers can not only enjoy the delicious bread, but also "read" to understand the bread, and thus began with the customer talk "words" to the.
In addition, Christina, 85 degrees c, Qian Ji, Alison, Rosa continue to enter, increasing the degree of fierce market competition strength.
The traditional business, hollyland, Daoxiang, 金凤成 Cheung, etc. are the main characteristics of traditional cakes, occupy an important share of the market segment.
Baking DIY gaining momentum
Worried about food safety, urban white-collar decompression, enjoy the fun of making food, children's entertainment, business and other reasons campaigns build up popularity, so baking diy more fire. In recent years, with the growing popularity of home baking, baking DIY culture of city life is becoming a product of culture and fashion. More and more consumers began to pay attention to the baking culture, fashion, leisure properties, baking has become a new choice for Chinese young consumers, urban white-collar workers or housewives advocate trends and leisure decompression. Baking production is rapidly extending to individual consumers.
"Now, come to the bakery training of domestic workers is incomplete or catering staff, many young white-collar workers, housewives have to learn baking, and sometimes there are some students." Head of a training school that in the past the less popular side of the baking training in recent years began to hot, compared to previous years, the past two years, students increased by one third. "In the past, people learn baking is to find a job, now, simply because interests to learn more and more." It is understood, bakery and health products in the Western Family is to improve quality of life and quality of life of the product, household penetration has reached more than 50%. The popularity of these two categories in China, far from the level of Western countries. But gradually wealthy Chinese family, broke out amazing consumer power. Insiders said that now, with the escalation of the rising level of consumption and consumer products, consumption patterns and consumption habits increasingly young and international standards, consumers increasingly pay attention to the baking culture, fashion, leisure properties.
Overall, China's late start baking brand, is still mostly confined to regional markets. Truly local bakery chain brand companies only a handful in the country has an absolute advantage in the market leading brand almost nothing. It can be predicted that China's baking industry will no longer be independent manufacturing, and will gradually develop into mature markets such as Europe and Japan is similar to baking chain, upward convergence with agriculture and animal husbandry, extending down to individual consumers formed a complete industrial chain cross. Baking industry chain formed a strong impetus to enhance the development of international competitiveness of China's baking industry; the rise of the baking industry greatly promote the development of related industries, has become an important driving force for China's food industry and the national economy.