With the sustained high economic growth, China's casual dining consumption is usher in a golden period of development. Ice cream as the first of the four casual dining category, but also constantly refresh their minds in the concept of Chinese consumers have been given more and fashion, interesting personality related content. But only in respect of the ice cream market, China's per capita annual consumption is only 2.7 liters, ranked 20 in the world away, and the United States per capita consumption of 15 liters, 7 liters compared to Japan, has a very large space for development. However, consumption of ice cream has great potential, and in recent years is growing at 20% -30% of the rate of rapid growth. Meanwhile, machinery and equipment related to the ice cream market prospects will be more broad.
Current Situation of ice cream market development
Data show that in 2013 the production of ice cream sales reached 4.0789 million tons, total sales reached 101.958 billion yuan, up 12.20 percent, of which the soft ice cream development trend is particularly evident in 2014, the annual growth rate of 28.75 percent is reached, Haagen-Dazs, DQ in a second-tier cities to expand at breakneck speed, a large shopping mall occupies gold location of major cities. The future is bound to high-end ice cream market forward, and brand concentration will further improve and enhance the level of Chinese consumption will inevitably lead to further expansion of the ice cream market capacity, and the market direction will inevitably move towards nutrition, health, interesting, high-end of.
For Ice Cream and Frozen Food Chinese market, after 30 years of development, China Ice Cream and Frozen Food market has developed into a mature production and marketing system more mature markets, logistics network, marketing and other means to further improve. Ice cream with more innovative channels in the traditional channels, while the last two years there are more and more ice cream electricity suppliers appear, trying to overcome the limitations of cold chain logistics, and promote leisure consumption of ice cream shift from seasonal consumption. All this shows that the ice cream and refrigeration market is extremely innovative.
In addition, it is worth noting that in recent years has been driven by China Korea ice cream industry, the consumer market uncharacteristically usher in autumn and winter consumption peak ladder, ice cream industry itself is entering a transition phase of development, the entire industry has shown the limitations of breaking new season trend of consumption Market growth unexpectedly ushered in reverse. Even the deepest winter occasion, ice cream market is abnormal hot. "Korean ice cream" new model became popular, not only for the domestic ice cream industry has injected a new vitality, but also led to a wave of consumer wave, but also to the majority of investors see the huge potential of the Chinese ice cream market.
How the market of commercial ice cream machine
Lua ice cream market, it means that the ice cream production equipment will be appropriate to fire up. In recent years, demand for ice cream machine, the market grew significantly faster. However, behind the hot market is bound to hidden defects, such as owning household. After all, very few knowledgeable consumers, a lot of people purchase ice cream equipment, tend to be low prices to attract, rather than have the bad quality of the ability to discern.
According to an appliance maker said: Last year, the company increased sales of ice cream more than 40%, currently the company ranks the top three domestic commercial ice cream market, the main customers include sea fishing, Kung Fu, aunt dumplings and so on. Another domestic ice cream maker also said: While this year's traditional home appliances sales slump, but with the advance of the urbanization process in China, more and more towns urban markets increased demand for ice-cream machine, even after urbanization demand for entrepreneurship also have to promote the industry.
According to reports, the current size of the industry there are hundreds of brands to compete, but can really provide quality products and services businesses did not a few. Current commercial ice cream domestic market prices generally in 5000 yuan to 8,000 yuan, while the foreign market price of a single machine is usually around ten million, some of no technology, not even a small factory assembly plant at the expense of quality to low grab the market price, to bring bad influence to the development of the industry. Ice cream machine control systems need to harmonize the three aspects of refrigeration systems and mechanical mixing system, its technical content is higher than conventional air conditioners and refrigerators and other large appliances. Some quality low priced products may not go up, but the cost will be high, the production out of the ice cream taste gap is large.
Our ice cream machine market also had to face the reality that a high-end ice cream machine market for a long time to control foreign brands, such as Taylor, the Italian Kabizhanni United States. China is committed to the core technology research and development only chance to par with the international giants. It is worth mentioning that, although many online home selling ice cream, but according to insiders said that at present, low-tech home ice cream market is not mature, investors need to be cautious.